In 1925, the International Co-operative Alliance has adopted the beautiful seven colored pattern of the Rainbow horizontal strips as its International Flag, the Flag of Co-operation, progress and peace. The Flag has seven colors. They are: Voilet, Indigo, Blue, Green, Yellow, Orange, and Red – the colors of Rainbow.
Rainbow is regarded as an auspicious omen,
Farmers see the Rainbow and Start ploughing their fields,
They read in it the message about rains to come,
It is thus a symbol of hope, a harbinger of peace.
Men see co-operation in its multi-colored pattern, each color blending with the other to make one harmonious whole and ultimately all pervading harmony- unity in Diversity.
The seven hues of the Rainbow when blended together reunite to present pure unstained white effulgence. Thus it stands for purity, truth and righteousness.
It symbolizes the aims and ideals of the cooperative movement. Like the Rainbow, Co-operation brings hope to the depressed, achieves harmony among diverse interests and offers the promise of an ultimate and universal peace.
Co-operator by their own effort, inspired by a sense of fraternity, equity and love of the social justice, strive to remedy the past and create a new economic system – a system in which capital plays the role of servant instead of master, the object of production is organised self – help instead of profit and human dignity is given the pride of place for achieving a more equitable and efficient economy, better social adjustment and a more balance system of democracy.
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